Magento Commerce is an open source eCommerce shopping cart platform brought to you by a company called Verian. Magento is a framework based on php and provide a robust shopping cart platform.

With Magento, you can use one backend to manage all of your websites and stores. This makes it easier to target different markets, create stores in different languages, or expand your store in a number of other ways.

The main benefit of using Magento is its flexibility, and this flexibility is built into the main architecture of the program. The primary goal of the magento framework is to keep the base code secure while meeting the needs of the target audience. To meet this magento programs code is built in Zend framework. Key Features of Magento

Following are the features which revolutionized the shopping cart experience:

  • Layered / Faceted Navigation for filtering of products in Categories
  • The ability to create, and manage multiple storefronts from one admin
  • Multi-lingual, multi-currency support
  • iPhone/mobile optimized
  • One-Page Checkout
  • Product comparison and reviews. Wish list support.
  • Google Base integration
  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
  • Multiple Images Per Product with zoom
  • Shipping to multiple addresses in one order/Multiple shipments per order
  • Feature-rich Customer Accounts with order tracking
  • View, edit, create and fulfill orders from admin panel.
  • Integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google. Check/money order, or purchase order and additional payment extensions are available through additional plugin.